Over the past two years, Seoul Metropolitan Government has significantly changed the way it engages with its citizens – moving away from a one-way public communication model towards a system with greater focus on getting citizens more involved in decision-making process. Seoul Metropolitan Government has developed various communication channels that open up two-way dialogue between the city administration and citizens. This research paper explores how these new communication channels are creating a culture, which encourages city administration to engage with citizens who provide information about their needs and help shape new ideas. The research results show that Seoul Metropolitan Government’s multi-channel communication builds shared understanding and trusting relationship among various stakeholders including citizens. It enables them to become partners in co-creating innovative solutions to problems of our society. [Authors’ abstract].
Han, Sunkyung; Kim, Jungwon; Rim, Sojung and Park, AhYoung (2013) Seoul City's social and innovation strategy : a model of multi-channel communication to strengthen governance and citizen engagement (Paper presented at the international conference Social Frontiers : The next edge of social innovation research, at GCU's London Campus on 14th and 15th November 2013).
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